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19 May 2006

Someone help me please...

I came across something interesting while browsing around on the Adobe/Macromedia showcase section on their website. The site is the online portfolio of Dario Piana, renowned advertising director, though I don't think the site itself is particularly spectacular.

I got to having a look at some of his stuff, and there are one or two quite funny adverts in there. The most intriguing video though, was one I found shot in South Africa. You will find it under the flashing red link on the bottom right of the opening page, under the "shorts" section, it is the first video with the pic of the car.

You have to stick through it for the punchline - it involves a man speeding on a lonely Karoo road caught by a traffic cop. BUT... now tell me what you think about this: everyone has a South African accent, and the landscape is very definitely African, and the speedsters car has an (old) CA registration plate. The cop, however, is driving around in a clearly American or maybe European black and white cop car, complete with foreign registration plates and is dressed in an American-style cop uniform from the movies. I was completely confused as to what kind of audience this was meant for, and why on earth the American cop car with a South African driver pulling over a Cape Town car? Can anyone help out please? And keep your eyes on the background at the end!

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